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Why Design Matters

April 20, 2016 | Enrique Jimenez

There’s no way around it: good design means good business. Visual content dominates online and smart marketers see good design as an investment, keeping it in mind even in the earliest stages of business planning. Today’s audiences expect more. Good design isn’t a luxury, it’s ...
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What Kind Of ROI Should You Get From Social Media?

April 13, 2016 | Danielle Bilbruck

With continued developments in analytics, it is now easier than ever to connect our current marketing efforts to direct revenue. This is both an excellent and an unfortunate thing: it’s excellent because we can prove that marketing has worth to a business. We can track ...
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Should You Schedule Social Media Posts?

March 30, 2016 | Danielle Bilbruck

This post originally appeared in its entirety on Medium. An abridged & revised version has been reprinted here:

I’m a big proponent of social media for businesses. I’ve written about it as a non-negotiable for business owners ...
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